原創翻譯:龍騰網 http://www.ktxyyo.live 翻譯:達tothe洋 轉載請注明出處

TikTok—Target of U.S. Suspicion—Is a Smash Hit in India

Tiktok,這個深受美國懷疑的目標,在印度大受歡迎



NEW DELHI—As TikTok—the wildly popular video-sharing app from China—encounters suspicion in Washington, D.C., regulators and users are unfazed in its largest international market: India.

新德里--盡管Tiktok這款來自中國的廣受大眾歡迎的應用在華盛頓受到各種質疑,但是在抖音最大的海外市場印度,監管人員和用戶們則對此漠不關心



The app is an apt match for Indians, now getting online for the first time thanks to cheap data plans. They tend to avoid English and the typing that dominates Facebook and Instagram feeds. They are uncomfortable with searching for content or friends, so TikTok’s algorithm that serves them curated clips has proven particularly potent, prompting more than 400 million downloads in less than two years.

多虧了廉價的網絡數據套餐,很多印度人近年來才開始第一次上網。而這款應用則非常適合他們。這些印度人傾向于避開英語以及需要很多打字操作的臉書和Instagram推送內容。他們不喜歡去搜索內容或者好友,而抖音提供的那種投其所好的算法則被市場證明是特別有效的,這讓他們在不到兩年的時間里,便在印度市場獲得了超過4億次下載量。